Tobias Otterbring

Tobias Otterbring

Professor, guest researcher
Tobias Otterbring

Research areas

Psychology, Marketing, Behavioral economics

Research description

I work as a Professor of Marketing at the University of Agder. A common denominator of my research is an interest in how the real, imagined, or implied presence of other individuals influences people’s cognitions, emotions, and behavior. I also study how various nonverbal cues, such as smiling, physical attractiveness, and interpersonal touch, can influence consumers’ product preferences and purchase patterns. Thus, a frequently occurring theme in my research, and a likely consequence of my PhD in Psychology, is social influence applied to various consumption contexts. Another prominent aspect of my research is a passion for field studies and work capturing real, observable behavior. Prior to my move to Norway, I worked at the MAPP Centre at Aarhus University for three years as an Assistant and Associate Professor.

My scholarly work has been featured in journals such as Harvard Business Review, Journal of Marketing Research, and Journal of Experimental Social Psychology. I have also served as a Guest Editor in several well-known journals, including Journal of Business Research, Personality and Individual Differences, and Psychology & Marketing. My doctoral research received several international academic awards and recognitions. For example, I won the 27th Academy of Marketing Science (AMS) Mary Kay Doctoral Dissertation Award. I was also a runner-up for the 13th Human Behavior and Evolution Society (HBES) Post-Doctoral Research Award, the 3rd American Marketing Association (AMA) SERVSIG Best Dissertation Award, and recipient of the 2018 Emerald/EFMD Highly Commended Doctoral Research Award in Marketing.

Some of the international media outlets that have featured my research include BBC News, New York Times, New York Post, Forbes, Harvard Business Review, Psychology Today, Daily Mail, The Independent, The Telegraph, The Times, Alpha Galileo, Metro UK, and Fox News.